[Kindle] Content Strategy for the Web download

Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content-Strategy-for-the.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Pdf book file download Content Strategy for the Web 9780321808301 English version

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

How to get unstuck:content strategy for the future - YouTube
Mar 29, 2013 - 46 min - Uploaded by OreillyMediaWe all want a web that's more flexible, responsive, and ready for new devices. In 2008 The 8 Best Content Strategy Presentations of 2012 - Content Harmony
Our 8 favorite content strategy presentations and slide decks of one, where the web is embedded in everything from autos to appliances. Content Strategy for the Web :: Shop Talk :: CTP
Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole  I'm Kristina Halvorson, CEO Brain Traffic and Author, Content
I'm Kristina Halvorson, CEO Brain Traffic and Author, Content Strategy for the Web. Ask Me Anything! 78 points via halvorson on Apr 29 2013 Flag Ask Inbound   Content Strategy for the Web » Gemma Petrie
Halvorson, K. (2010). Content strategy for the Web. Berkeley, CA: New… Content Strategy for the Web - Google Books Result
Hey, there, everyone who was in my content strategy workshop. Sorry this was late. But it should be thorough! (Complete deck is at the end.)

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